Here Is Why Kendall Jenner’s Pepsi Ad Is Very Controversial

Here Is Why Kendall Jenner’s Pepsi Ad Is Very Controversial

After pumping up the excitement for her new role as a Pepsi spokesperson, the model unveiled her debut ad on Tuesday and quickly became the target of backlash, as did the soda company.

The commercial titled “Live for Now Moments Anthem,” Pepsi calls it “a short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back.” It features “Lions” by Skip Marley.

In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of protestors. She decides to join them, and toward the end, comes face-to-face with a stoic police officer. She offers him a Pepsi and he accepts the drink before cracking a smile.

The ad was quickly accused of appropriating the Black Lives Matter movement and using social justice to sell soda.

The imagery was also thought by some to be far too similar to photos of Ieshia Evans, a protestor who was detained by law enforcement while protesting in Baton Rouge following the shooting death of Alton Sterling at the hands of police.

Pepsi released a statement which said, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony. We think thats an important message to convey.

Watch the video below and let us know what you think.



Via @cnn

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One comment on “Here Is Why Kendall Jenner’s Pepsi Ad Is Very Controversial”

  1. Fifi Koloko

    I have to say I think it’s a great ad. Despite the obvious use of models (including Kendal) posing as “normal” people whixh these global brands can’t keep away from, it does everything a good ad should do. It’s engaging, entertaining, sends a strong message and sells a product all in one. I even like the fact Kendal is central but doesn’t totally dominate the entire thing. Black lives matter are not the only group to protest. The ad is topical, relevant and now without causing offence to anyone group I don’t believe.

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